Much of the focus on marketing today is on the Millennial generation (typically considered those born between 1977 and 2002). Online marketing is a hot topic, and Millennials are among the most digitally adept group there is, so it is no wonder that companies strive to capture the Millennial audience. And there is no doubt …
We talk a lot on the blog about the benefits of an in-house dental membership plan (see here, here and here). If you’ve made the decision to go ahead and implement such a program, congratulations! It’s a meaningful first step to take on a path to practice growth and freedom from third party hassles. While you …
5 Ways to Market an In-House Dental Membership Plan Read More »
I hear from many fellow dentists who feel that all dental marketing seems the same. They get frustrated when the same-old marketing techniques fail to produce any real growth, especially when the competition is offering the exact same thing. Discounted tooth whitening and a free toothbrush – does this really excite patients? Not likely. The …
It’s a different world out today for dentists, one that has probably changed since you first started practicing. Dentists are forced to grapple with the often frustrating bureaucracy that comes with dealing with dental insurance companies. Decreasing reimbursements and increasing hassles have come to make accepting dental insurance quite costly – both in time and …
Members-only stores such as Costco and Sam’s Club have revolutionized the retail industry in recent years. Professors from Harvard and Columbia Business Schools recently conducted a study to find out exactly what consumers find so appealing about these types of stores. The study indicated that it’s more than just low prices; it’s the presence of membership …
