dental marketing – QDP Member Services

Insurance: The Biggest Mistake Dentists Make In Practice Marketing

Everyone likes a quick fix, especially in today’s digital culture. There are entire industries devoted to instant weight-loss solutions and “get rich quick” schemes. It seems like we are all over-scheduled in all areas of our lives, personally and professionally; the unfortunate result of that reality is that whenever there is a shortcut that we think …

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Baby Boomers and Your Dental Practice

The Buzz / By Naomi Cooper

Much of the focus on marketing today is on the Millennial generation (typically considered those born between 1977 and 2002). Online marketing is a hot topic, and Millennials are among the most digitally adept group there is, so it is no wonder that companies strive to capture the Millennial audience. And there is no doubt …

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5 Ways to Market an In-House Dental Membership Plan

The Buzz / By Naomi Cooper

We talk a lot on the blog about the benefits of an in-house dental membership plan (see here, here and here). If you’ve made the decision to go ahead and implement such a program, congratulations! It’s a meaningful first step to take on a path to practice growth and freedom from third party hassles. While you …

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Dental Marketing: Don’t Get Lost in the Crowd

The Buzz / By Naomi Cooper

I hear from many fellow dentists who feel that all dental marketing seems the same. They get frustrated when the same-old marketing techniques fail to produce any real growth, especially when the competition is offering the exact same thing. Discounted tooth whitening and a free toothbrush – does this really excite patients? Not likely. The …

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Dental Practice Success: Breaking Free from Preconceived Notions

The Buzz / By Naomi Cooper

Ever met someone who was dead sure about something, but you could easily see they were wrong? People are very committed to their beliefs. I hear from dentists like this all the time – they’re doing everything right and still not seeing any real growth in their business. Often the problem is that they’ve already …

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Small Business Outreach: Providing Greater Access to Quality Dental Care

The Buzz / By Naomi Cooper

It is often said that the dental industry is recession-proof. However, I believe few of my dentist colleagues would argue that they didn’t feel the effects the “Great Recession”. As we come out of the most recent economic downturn, now is a good time to plan ahead and put processes into place in order to …

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Dental Practice Marketing: The Power of Outsourcing

The Buzz / By Naomi Cooper

You’re an amazing dentist. When it comes to providing your patients with top-notch dental care, you are the expert. And except for when it comes to specialized procedures outside your area of expertise, there’s no need for you to seek outside help. But we went to dental school, not business school. We shouldn’t expect to …

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Examining Your Fee Schedule: Why It’s Time for a Closer Look

The Buzz, Uncategorized / By Naomi Cooper

When was the last time you examined your fee schedule? Chances are, it has been awhile. Your fee schedule is an important component of your business plan, and the start of a new year is the perfect time to make adjustments to get your practice off to a strong start. The problem is that without …

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