Year’s End. It’s about this time every year when we often start reflecting back over the past 12 months. For dental practice owners, it is a constructive habit to take the time to think about what processes worked well in the practice, and to identify where things might be done better.
Take your practice’s marketing, for example. New patient discounts are a popular promotion to increase new patient flow, but are these promotions really worth it?
Click here to find out how much your new patient discount is actually costing you.
A special discount doesn’t seem so special when everyone is offering the same one. And if it is costing you money, it’s time for a new solution.